It’s that time again…. Show The WB We Still Believe!

By • Jan 8th, 2001 • Category: Roswell

Hey guys!

It’s time to let The Powers That Be know how much you love Roswell – again!
Now, we’re not saying this because we have any type of insider information
about the chances for renewal ­ in fact, we do not. However, what we do know
is that now is the time when the networks are looking at their schedules for
next Fall and considering what to carry over and what to drop. Taking that
into consideration ­ let’s make sure they know what we think!

So, here’s the plan ­

Write a heartfelt letter to The WB executives about your love for the
show.

This should be an honest, thoughtful letter from the heart about all the
things that Roswell means to you ­ what do you love about it and why, what
does it do for you, what has it meant to you to be a fan? All of these
things are important. This is not the time to tell them how hot you think
Jason or Brendan are ­ nor is it the time to tell them which couples you
think should be together. This is the time to tell them about your love for
the show overall. Make sense?

No Gimmicks!
We do want to stress ­ this is not to be combined with the sending of any
type of product. The Tabasco campaign was wonderful, but we’ve been there
and done that. Let’s not be redundant. All the other campaigns that have
taken place this year have been creative and fun, but let’s stick to the
honest, heartfelt emotions here. Make it simple ­ just put your feelings
about the show in writing.

No gloom and doom!
The other major point we want to stress is to PLEASE stay away from the
negative outcries for “saving the show” ­ this is also not the time to say
“Please don’t cancel the show!” There hasn’t been any concrete talk about
that ­ let’s not put that idea into their heads. Keep it positive! That is
extremely important!

Here are our targets for this campaign (it can be the same letter to each
person or an individual letter for each. That’s up to you!):

Gerald M. Levin
Chairman and Chief Executive Officer
Time Warner, Inc. Headquarters
75 Rockefeller Plaza
New York, NY 10019

Barry M. Meyer
Chairman and CEO, Filmed Entertainement
Time Warner, Inc. Headquarters
75 Rockefeller Plaza
New York, NY 10019

Alan Horn
President and COO, Filmed Entertainment
Time Warner, Inc. Headquarters
75 Rockefeller Plaza
New York, NY 10019

Jamie Kellner
CEO
The WB Television Network
3701 Oak Street
Building 34-R
Burbank, CA 91522

Susanne Daniels
President, Entertainment
The WB Television Network
3701 Oak Street
Building 34-R
Burbank, CA 91522

Jordan Levin
Vice President, Programming
The WB Television Network
3701 Oak Street
Building 34-R
Burbank, CA 91522

Most Important Reminders:

*** Keep it simple!
*** Stay Positive!
*** Don’t send any products!

There you go! Let’s get writing!

Kdberg, black widow, London2LA and Fehrocious

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