Thanks to Janet for sending this in :) She says..”This article discusses Roswell some while mainly focusing on a new deal between Kevin Brown and Alloy.”<\/p>\n
\nALLOY ONLINE RICHES THE MIX.(Brief Article)
\nVicki M. Young<\/p>\n09\/22\/2000
\nWWD
\nPage 24
\nCopyright 2000 Information Access Company. All rights reserved.
\nCOPYRIGHT 2000 Fairchild Publications, Inc.<\/p>\nNEW YORK — In a world where fashion and entertainment converge, Alloy
\nOnline is turning into a multimedia standout among its peers.<\/p>\nThe teen catalog and e-commerce player will be providing Alloy branded
\napparel for “Gilmore Girls,” a fall TV season newcomer on the WB
\nnetwork about a single mom raising her 16-year-old daughter. The show
\nwill air on Thursday nights at 8:00 p.m.<\/p>\nIn addition, the Fox network has “committed” to a script based on “Spy
\nGirls,” a book about three 16-year-old international spies involved in
\na humorous thriller. The title is owned by 17th Street Productions, a
\ndeveloper and producer of media properties for teens that was acquired
\nby Alloy last year. “Spy Girls” was optioned by Kevin Brown, a film
\nand TV producer. Spy Girls was published by Pocket books, a division
\nof Simon & Schuster.<\/p>\nBrown and Alloy have worked together previously on Roswell , a series
\non the WB network about teenage aliens in high school.<\/p>\nRoswell is based on the book Roswell High, which was developed by
\nAlloy under contract. Alloy’s connection to Roswell these days is
\nlimited to the collection of royalty checks, an arrangement that is
\nlikely to change based on future development deals.<\/p>\nMatt Diamond, chief executive officer of Alloy, told WWD in an
\nexclusive interview, “Because we own the title `Spy Girls,’ if there
\nis a series, Alloy will have the rights to promote the show at our Web
\nsite, in our catalogs and through other promotional vehicles and
\nsponsorships.”<\/p>\nLeslie Morgenstein, president of 17th Street Productions and Alloy
\nEntertainment, explained that Fox has committed to just a script for
\nnow. “A pilot is in development and if Fox picks it up, it could be on
\nthe schedule for the fall 2001 TV season,” he said.<\/p>\nAccording to Brown, the pilot is in development with Granada
\nTelevision.<\/p>\nTo be sure, these deals aren’t Alloy’s first brush with Hollywood.<\/p>\n
“We did `Buffy the Vampire Slayer’ for a year and `Beverly Hills:
\n90210′ way back when. What usually happens is that someone on the show
\nis a big fan of Alloy and suggests that our Alloy branded apparel is
\nworn on the show,” Diamond said.<\/p>\nAlloy-branded items are not for sale, and are produced solely for
\npromotional purposes.<\/p>\nThe teen destination Web site — which provides community, content and
\ncommerce to Generation Y between ages 10 and 24 — also does
\nsponsorship deals in which it promotes movies in various ways both
\nonline and off-line.<\/p>\nPast promotions, whether movie pass giveaways or flyaways that involve
\nflying a contest winner to the set, include “Bring It On” and
\n“American Pie.”<\/p>\nThe entertainment operations are part of Alloy Entertainment, whose
\nroots go back to Celebrity Sightings. “We bought Celebrity Sightings
\nto solidify our position in the sector,” Diamond explained.<\/p>\nThe 17th Street division was folded into Celebrity Sightings, which
\noperates the Los Angeles office that coordinates the entertainment
\nopportunities for the teen Web site. Alloy has also formed AlloyBooks,
\nin partnership with Penguin Putnam Books for Young Readers, to publish
\nteen books.<\/p>\nAccording to Diamond, there are other Hollywood-related transactions
\nin the works.<\/p>\n“With the acquisition of 17th Street, we have access to 3,000 titles,
\nbooks or intellectual property rights. Some can be made into movies or
\ntelevision shows,” the chief executive said.<\/p>\nOne property being developed is “Fingerprints,” a mystery about a
\nteenage girl who discovers that she has extrasensory perception and,
\nif she touches a fingerprint, can “hear” the thoughts of the
\nindividual at the time the imprint was made. Another is about a teen
\ncasanova in “The Black Book: Diaries of a Teenage Stud,” which was
\noptioned two weeks ago by Storyline Entertainment and the Greenblatt
\nJanollari Studio, according to Morgenstein. He said that both
\nproperties have inked publishing deals with Harper Collins.<\/p>\nDiamond disclosed that “Have a Nice Life” — which he describes as
\n“It’s a Wonderful Life” meets “American Pie” — hasn’t been optioned
\nyet, but has received interest from major studios. The book is set for
\npublication in January through the AlloyBooks imprint line.<\/p>\nThe networks in discussions with Alloy include Fox and WB , among
\nmajor studios.<\/p>\nSo, why the interest in Alloy?<\/p>\n
According to Diamond, “In the last couple of years, we’ve built up our
\npresence where we are now big enough in our reach in terms of catalog
\ncirculation and online reach. We’re a very effective way for the
\nentertainment community to reach the group that we target.”<\/p>\nCompeting Web sites include Mtv.com, a lifestyle brand focusing mostly
\non music, as well as iTurf.com and snowball.com — both are networks
\nof teen Web sites with some apparel e-commerce but not the
\nentertainment infrastructure that Alloy has put together.<\/p>\nWith entertainment playing a bigger role in Alloy’s operations,
\nDiamond said that the revenue stream is likely to grow from 20 percent
\nto no more than 40 percent of the company’s total revenues. The
\nbalance of revenues will still come from the company’s catalog and
\ne-commerce operations.<\/p>\n“We’ve always found that fashion and entertainment are strong
\ninfluences on teens,” Diamond said. If he has his way, the Alloy
\ninfluence could get stronger over time.<\/p>\nAccording to Morgenstein, Alloy isn’t limited to just promotions of
\nits properties on the Internet. If any of the titles become the basis
\nfor TV shows, Alloy also could produce so-called tie-ins such as a
\nbook series based on characters from the show, with pictures of the
\nshow’s stars on the cover.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Thanks to Janet for sending this in :) She says..”This article discusses Roswell some while mainly focusing on a new<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5],"tags":[],"coauthors":[],"class_list":["post-1070","post","type-post","status-publish","format-standard","hentry","category-roswell"],"_links":{"self":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/1070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/comments?post=1070"}],"version-history":[{"count":0,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/1070\/revisions"}],"wp:attachment":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/media?parent=1070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/categories?post=1070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/tags?post=1070"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/coauthors?post=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}