{"id":1428,"date":"2001-01-04T19:14:48","date_gmt":"2001-01-04T17:14:48","guid":{"rendered":"http:\/\/crashdown.com\/news\/?p=1428"},"modified":"2008-07-28T19:17:05","modified_gmt":"2008-07-28T17:17:05","slug":"cinescape-going-postal-roswell-mentioned","status":"publish","type":"post","link":"https:\/\/crashdown.com\/news\/2001\/01\/cinescape-going-postal-roswell-mentioned\/","title":{"rendered":"Cinescape-Going Postal (Roswell Mentioned)"},"content":{"rendered":"<p>Thanks to TropiLisa for this:<\/p>\n<blockquote><p>I don&#8217;t know if anyone saw this already but I saw it and went nuts so here is<br \/>\nan article about getting sci fi shows renewed and roswell is in here<\/p>\n<p>CINESCAPE<br \/>\nNovember\/December 2000<br \/>\n(It has Gillian Anderson and Robert Patrick from X-Files on the cover)<br \/>\npg 10<br \/>\nGOING POSTAL<br \/>\nIt&#8217;s a scenario with which genre TV viewers are all too familiar: Watch<br \/>\na show, grow to love it, see it snuffed out by ratings-obsessed network<br \/>\nexecutives, launch a massive letter-writing campaign to bring it back, see<br \/>\nsaid crusade fail as canceled series fades into obscurity.<br \/>\nNonetheless, such grassroots efforts are&#8211;thanks to the Internet&#8211;more<br \/>\ncommon than ever; in face, some actually have helped salvage a few shows from<br \/>\nobliteration. In 1998, eight new episodes of UPN&#8217;s The Sentinel were ordered<br \/>\nafter fans bombarded the network with letters and e-mails; similar pleas<br \/>\nhelped revive USA&#8217;s La Femme Nikita, The WB&#8217;s endangered Roswell and SCI FI&#8217;s<br \/>\nLexx.<br \/>\nWhy the changes in fan fortune? Well, it&#8217;s partly because the shows that<br \/>\nwere rescued aired on cable and netlets WB and UPN; modern letter writing<br \/>\nefforts by devotees of major network series normall go unheeded.<br \/>\n&#8220;Letter-writing campaigns do not work on the [broadcast network] level,&#8221;<br \/>\nsays Mark Dawidziak, TV critic for The Cleveland Plain Dealer. &#8220;There were<br \/>\nwrite-in campaigns to get [the 1986 NBC series] Starman back on the air and<br \/>\n[CBS&#8217;s] The Equalizer back on. These things were all unsuccessful, largely<br \/>\nbecause they occurred in a three-network universe. You couldn&#8217;t have saved<br \/>\nNow and Again if you wanted to; CBS wanted to get rid of it because it was<br \/>\ntoo expensive. [Bu] with cable shows, a write-in campaign can be very<br \/>\neffective. you&#8217;re not talking about that big of a universe compared to the<br \/>\nnetworks: You&#8217;re talking about a rather limited audience. And those kinds of<br \/>\nprogrammers can be swayed.&#8221;<br \/>\nOther less obvious factors also lie behind the success of renewals: The<br \/>\nSentinel was temporarily revived primarily because of corporate pressure<br \/>\nParamount (which produced the series) put on sister company UPN. La Femme<br \/>\nNikita&#8217;s reprieve came after USA lost its lucrative WWF contract. However,<br \/>\nNikita fans weren&#8217;t swayed by the skepticism: &#8220;It wasn&#8217;t an issue with us,&#8221;<br \/>\nsays Nicole Esposito, a webmaster of the SaveLa Femme Nikita site. &#8220;We know<br \/>\nhow much work went into this. Besides, without the fans campaigning to see<br \/>\nthe show, I don&#8217;t think it would have raised so much [media] coverage.&#8221;<br \/>\nAnd with the letter-writing campaigns growing more and more<br \/>\ncreative-Nikita fans sent network executives sunglasses and dollar bills,<br \/>\nRoswell supporters mailed tiny bottles of Tabasco sauce to critics and Now<br \/>\nand Again viewers inundated CBS with hard-boiled-egg-they are almost<br \/>\nguaranteed to garner publicity for shows. &#8220;I think the fans&#8217; voices were<br \/>\ndefinitely heard,&#8221; says Roswell executive producer Jason Katims. &#8220;Every<br \/>\nlittle thing they did helped get us renewed at that point.&#8221; In fact, the<br \/>\norganized pleas might hlep prolong the life of a series even if the end<br \/>\nresult still is cancellation. &#8220;The letters were one of the reasons we got<br \/>\nkept alive for so long,&#8221; says Freaks and Geeks cocreator Paul Feig of the<br \/>\nmass of mailings sent in support of the critically acclaimed series.<br \/>\nAlthough that populist campaign failed to save the show, it contributed to<br \/>\nthe Fox Family Channel&#8217;s decision to broadcast previously unaired episodes on<br \/>\ncable.<br \/>\nAccording to TV critic Dawidziak, most successful write-in campaigns<br \/>\nshould begin before a series is canceled and its cast and crew have been<br \/>\nhired for other projects. Meanwhile, the fan of programs airing on the three<br \/>\ncampaign-immune major networks (CBS, ABC and NBC) might be best served going<br \/>\nto cable networks and asking them to pick up the show instead: &#8220;That&#8217;s what<br \/>\nthe campaigns of the future are going to be: Pick your network and start<br \/>\nlobbying someone to save your show in another realm.&#8221;<br \/>\nBut even though everyone agrees that write-in campaigns have the odds<br \/>\nstacked against them, fan effort won&#8217;t easily be detered. &#8220;When we started<br \/>\nwe were told by many people, &#8216;You don&#8217;t stand a chance, these are all about<br \/>\nmoney, they never work, why bother?&#8221; says Esposito, who adds that some of the<br \/>\ninitial naysayers were themselves Nikita fans. &#8220;So the idea of it not<br \/>\nworking was always a factor. But as people thought about it a little more,<br \/>\nit was worth it for them just to try. Whatever the outcome was, at last we<br \/>\nknow we attempted to bring it back.&#8221;<\/p>\n<p>(On the right hand side then it has a picture of Roswell from when it was in<br \/>\nHollywood trade papers or whatever magazine it was in and it says: And if<br \/>\nyour efforts do pay off, you might want to follow the examples of Roswell and<br \/>\nLExx fans and buy ads in Hollywood trade papers thanking the powers-that-be<br \/>\nfor bringing your show back.)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to TropiLisa for this: I don&#8217;t know if anyone saw this already but I saw it and went nuts<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5],"tags":[44],"coauthors":[],"class_list":["post-1428","post","type-post","status-publish","format-standard","hentry","category-roswell","tag-roswell-mentioning"],"_links":{"self":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/comments?post=1428"}],"version-history":[{"count":0,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/1428\/revisions"}],"wp:attachment":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/categories?post=1428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/tags?post=1428"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/coauthors?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}