Thanks to Pam for posting this on the board and for Karyn to letting me know about this:<\/p>\n
\nUPN’s latest Endeavor
\nDeal reps further expansion of co.’s marketing unit<\/p>\nBy JOSEF ADALIAN<\/p>\n
HOLLYWOOD — UPN has pacted with Endeavor-based marketing gurus Mark and Erik Stroman, retaining the duo to create and execute third-party promotional tie-ins for “Buffy the Vampire Slayer,” “Enterprise” and the netlet’s other scripted programming.
\nDeal reps the further expansion of Endeavor’s still-fledgling marketing group, which is designed to serve as an additional tool to boost the agency’s clients and their projects.<\/p>\nAccording to UPN exec VP Adam Ware, the Stroman brothers will “handle everything from idea to pitch to execution” in creating new marketing and promotional opportunities tied to UPN properties — a “Buffy” scratch-and-win contest at 7-11, for example, or a Sprint-sponsored screening of the “Enterprise” series premiere.<\/p>\n
“They’ll handle everything from A to Z, allowing us to use our marketing department to stay focused on promoting the shows on-air,” Ware said.<\/p>\n
The Stromans are best known for their attention-grabbing tie-ins and promotions while the duo were at Fox — such as linking up the folks who make Butterfinger candy bars with “The Simpsons.”<\/p>\n
With UPN acquiring established properties “Buffy” and “Roswell,” and launching a new “Star Trek” skein, the net suddenly finds itself with a wealth of programming sporting a built-in viewer base ready to be exploited by advertisers.<\/p>\n
“We now have shows with real passionate fans,” Ware said. “There’s a unique opportunity for an advertiser to get involved in a way that’s more than a 30-second commercial. Viewers of these shows want to get involved (with promotions.) Our goals match up perfectly with (the Stromans’) track record.”<\/p>\n
While the deal with Endeavor didn’t officially close until Thursday, the Stromans had already started working on potential marketing tie-ins. Meetings have been held with execs from Nokia, Sprint, 7-11 and several other companies.<\/p>\n
Though UPN’s trio of new properties rep the most immediate tie-in possibilities, the Stromans will work on all scripted UPN series, including the netlet’s Monday lineup of comedies.<\/p>\n
Endeavor is already working with Fox to promote its upcoming small-town murder mystery drama\/reality series. The agency is expected to announce other deals similar to the UPN and Fox pacts in the coming weeks.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Thanks to Pam for posting this on the board and for Karyn to letting me know about this: UPN’s latest<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5],"tags":[],"coauthors":[],"class_list":["post-1970","post","type-post","status-publish","format-standard","hentry","category-roswell"],"_links":{"self":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/1970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/comments?post=1970"}],"version-history":[{"count":0,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/1970\/revisions"}],"wp:attachment":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/media?parent=1970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/categories?post=1970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/tags?post=1970"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/coauthors?post=1970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}