{"id":319,"date":"2000-03-15T12:32:17","date_gmt":"2000-03-15T17:32:17","guid":{"rendered":"http:\/\/crashdown.com\/news\/?p=319"},"modified":"2008-07-01T12:33:21","modified_gmt":"2008-07-01T17:33:21","slug":"open-season-on-disappointing-shows","status":"publish","type":"post","link":"https:\/\/crashdown.com\/news\/2000\/03\/open-season-on-disappointing-shows\/","title":{"rendered":"Open Season on Disappointing Shows"},"content":{"rendered":"<p>Thanks to Chaz for sending this in<\/p>\n<p>From: New York Daily New<\/p>\n<blockquote><p><strong>It&#8217;s Open Season On<br \/>\nDisappointing Shows<br \/>\nFall skeds will be in play as nets<br \/>\ntrot out prospects<\/strong><\/p>\n<p>By RICHARD HUFF<br \/>\nDaily News Staff Writer<\/p>\n<p>BS tomorrow will give advertisers a look at what its programmers have up their sleeves for next fall. The Eye Network&#8217;s rivals will stage similar events in Los Angeles next week, \ufffd and the development season will be under way in earnest.<\/p>\n<p>The reaction network executives get from advertisers, combined with their own sense of their programs&#8217; development, will seal the fate of those shows still teetering between renewal and cancellation.<\/p>\n<p>Indeed, for a handful of shows at each of the networks, the coming weeks will be do-or-die time \ufffd though there will be more dying than doing.<\/p>\n<p>A rare, sudden burst of viewer interest could save a show, though the reality of television is that by this point, fates are pretty much sealed.<\/p>\n<p>In most cases, the only thing that can save a show sitting on the bubble, as the phrase goes, would be a bad development season at the network level.<\/p>\n<p>&#8216;Party of Five&#8217; lived on the cancellation bubble.<br \/>\nStill, several factors are at work when programmers decide who will be on next season&#8217;s grids.<\/p>\n<p>&#8220;A lot of it has to do with the audience that a show is attracting,&#8221; said Stacey Lynn Koerner, vice president of broadcast research at TN Media. &#8220;Where is it placed in the schedule? How well it&#8217;s retaining the lead-in it has. It also takes somewhat of an understanding of a direction a network wants to go.&#8221;<\/p>\n<p>For instance, a show that attracts young viewers, though it has dismal overall ratings, could survive on a network that&#8217;s trying to draw a younger audience.<\/p>\n<p>Then again, low numbers in any category are hard to overcome, especially this late in the game.<\/p>\n<p>&#8220;We don&#8217;t think a show is going to start increasing their audiences by 25% at this point,&#8221; said Mike Greco, manager of broadcast research at the media buying firm BBDO.<\/p>\n<p>Here&#8217;s a sampling of the shows that are on the bubble:<\/p>\n<p>CBS: &#8220;Cosby,&#8221; &#8220;Chicago Hope,&#8221; &#8220;Early Edition,&#8221; &#8220;Martial Law,&#8221; &#8220;Ladies Man.&#8221;<\/p>\n<p>ABC: &#8220;The Hughleys,&#8221; &#8220;Boy Meets World.&#8221;<\/p>\n<p>FOX: &#8220;Get Real,&#8221; &#8220;Time of Your Life,&#8221; &#8220;Family Guy,&#8221; &#8220;Greed,&#8221; &#8220;World&#8217;s Wildest Police Videos.&#8221;<\/p>\n<p>NBC: &#8220;Freaks and Geeks,&#8221; &#8220;Jesse,&#8221; &#8220;Stark Raving Mad.&#8221;<\/p>\n<p>WB: &#8220;Jack &#038; Jill,&#8221; &#8220;Roswell,&#8221; &#8220;The Jamie Foxx Show.&#8221;<\/p>\n<p>UPN: &#8220;Grown Ups,&#8221; &#8220;Malcolm &#038; Eddie,&#8221; &#8220;Shasta,&#8221; &#8220;Dilbert.&#8221;<\/p>\n<p>At a time when the competition has never been stiffer, network executives find themselves gambling. On one hand, they have shows on the air that are pulling in a given number of viewers. On the other, of course, they have shows with unknown potential \ufffd some just starting midseason runs, others only now hiring actors to shoot a pilot.<\/p>\n<p>&#8220;There&#8217;s a slew of things that go into a show returning or not returning,&#8221; including adver-tisers&#8217; reaction to proposed shows, said BBDO&#8217;s Greco.<\/p>\n<p>Also to be weighed are the Nielsen numbers in the case of midseason shows, which will roll out on all the networks during the next few weeks.<\/p>\n<p>NBC, for example, is trying out two comedies for its once unbeatable Thursday-night lineup \ufffd &#8220;Daddio&#8221; and &#8220;Battery Park.&#8221; If those shows do better at retaining the audiences of their lead-ins \ufffd &#8220;Friends&#8221; and &#8220;Frasier&#8221; \ufffd it could be over for &#8220;Jesse&#8221; and &#8220;Stark Raving Mad.&#8221;<\/p>\n<p>Beyond the hard numbers, which any good network researcher can spin to find a highlight, there&#8217;s a good-will factor. Does a show have a cult following?<\/p>\n<p>&#8220;Another thing is the buzz factor,&#8221; Greco said. &#8220;Take a show like &#8216;Party of Five.&#8217; It got off to a slow start, and viewers were writing in to keep the show on the air. Fox hoped that it had the potential to build over time.&#8221;<\/p>\n<p>For much of its first few seasons, &#8220;Party of Five&#8221; lived on the cancelation bubble.<\/p>\n<p>That said, for a show that has been on the air regularly since the start of the season, the Nielsen ratings so far are a fairly good sign of what will happen in the future, said TN&#8217;s Koerner.<\/p>\n<p>&#8220;It would take a miracle in that situation&#8221; for a marginal show, she said. &#8220;But there&#8217;s still an opportunity for any midseason show, that maybe has just premiered and might get into a new time period. There&#8217;s still upside in those situations. Anything that premiered in the fall that hasn&#8217;t done anything spectacular by now, chances are it&#8217;s not going to show us something new.&#8221;<\/p>\n<p>How the lineups shake out won&#8217;t be known for certain until late May, when the broadcasters unveil their fall schedules at glitzy presentations in Manhattan.<\/p>\n<p>What can fans of shows on the bubble do?<\/p>\n<p>For those who want to take a stand, here&#8217;s where to write:<\/p>\n<p>ABC, 47 W. 66th St., New York, NY 10023<br \/>\nCBS, 51 W. 52nd St., New York, NY 10019<br \/>\nNBC, 30 Rockefeller Plaza, New York, NY 10112<br \/>\nFOX, 10201 West Pico Blvd., Los Angeles, CA 90035<br \/>\nWB Network, 4000 Warner Blvd., Burbank, CA 91522<br \/>\nUPN, 11800 Wilshire Blvd., Los Angeles, CA 90025 <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to Chaz for sending this in From: New York Daily New It&#8217;s Open Season On Disappointing Shows Fall skeds<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5],"tags":[40],"coauthors":[],"class_list":["post-319","post","type-post","status-publish","format-standard","hentry","category-roswell","tag-article"],"_links":{"self":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/comments?post=319"}],"version-history":[{"count":0,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/319\/revisions"}],"wp:attachment":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/media?parent=319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/categories?post=319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/tags?post=319"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/coauthors?post=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}