{"id":325,"date":"2000-03-16T12:40:29","date_gmt":"2000-03-16T17:40:29","guid":{"rendered":"http:\/\/crashdown.com\/news\/?p=325"},"modified":"2008-07-01T12:41:33","modified_gmt":"2008-07-01T17:41:33","slug":"levis-launches-roswell-campaign","status":"publish","type":"post","link":"https:\/\/crashdown.com\/news\/2000\/03\/levis-launches-roswell-campaign\/","title":{"rendered":"Levi’s launches Roswell campaign…"},"content":{"rendered":"

Thanks to Hillery for sending this in!<\/p>\n

\n

Levi’s launches Roswell campaign…<\/strong><\/p>\n

Levi’s has officially licensed ROSWELL for use in it’s Spring marketing
\ncampaign which includes print, television, on-line and retail outlets. Levi’s
\nwill launch a new line of casual clothing, “Lot 53”, with an ad campaign
\nfeaturing the stars of the show.<\/p>\n

The “Lot 53” collection will be available at stores of The Federated
\nDepartment Store group (Macy’s, Burdines, The Bon Marche and Rich’s).<\/p>\n

The ad campaign was shot in the desert, for that “Roswell” look. Look for ads in Teen People, Rolling Stone, US, Spin, Vibe, Glamour, Seventeen,
\nEntertainment Weekly, on-line, radio and in all in-store displays. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Thanks to Hillery for sending this in! Levi’s launches Roswell campaign… Levi’s has officially licensed ROSWELL for use in it’s<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5],"tags":[146,144,145],"coauthors":[],"class_list":["post-325","post","type-post","status-publish","format-standard","hentry","category-roswell","tag-ad-campaign","tag-levi","tag-lot-53"],"_links":{"self":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":0,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/posts\/325\/revisions"}],"wp:attachment":[{"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/media?parent=325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/categories?post=325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/tags?post=325"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/crashdown.com\/news\/wp-json\/wp\/v2\/coauthors?post=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}