Levi’s official site Press release

Thanks to Vicki for sending this in!

Friday April 7, 4:20 pm Eastern Time
Company Press Release
SOURCE: Levi’s

Levi’s(R) Lot 53(TM) Clothing, Twentieth Century Fox/Regency Television And
the WB Celebrate the First Season and Wrap of ‘Roswell’ With Its Cast Jason
Behr, Majandra Delfino, Brendan Fehr, Katherine Heigl On Thursday, April 13
at the Stock Exchange Building in Downtown Los Angeles

Brendan Fehr and Majandra Delfino Talk Live With ‘Roswell’ Fans Via
SAN FRANCISCO, April 7 /PRNewswire/ — Levi’s� Lot 53(TM) Clothing,
Twentieth Century Fox/Regency Television and the WB are hosting a wrap party
for the cast’s first season of “Roswell” on Thursday, April 13 at The
Stock Exchange Building (618 S. Spring St) in downtown Los Angeles.

By logging onto, fans can talk live with the “Roswell” cast and
find out the details about the party. A special interactive web center will
serve as the command post for Brendan Fehr and Majandra Delfino where they
will answer fans’ questions from the Levi’s�/“Roswell” message board. Fans
can post their questions in advance on The interactive web center
will be open during the party so guests can check out Levi’s� official
“Roswell” fan sight.

Levi’s� Lot 53(TM) is co-hosting the party with Twentieth Century
Fox/Regency Television and the WB to celebrate their partnership which
involves a campaign that will be seen by consumers in national fashion
magazines and in-store locations. Additionally, the Lot 53(TM) collection
can be seen on a weekly basis on “Roswell’s” five lead characters.

The wrap party will feature Miguel “Migs” from The Naked Music Recordings
and Franky Boissy from Transport Records along with other celebrities from
the WB television shows. The Stock Exchange Building will be transformed
into a “space rave” with special effects, laser shows, projections and
animation using witty ironic UFO themes.

Levi’s Lot 53(TM) clothing will be carried nationally at select Original
Levi’s Stores(TM), Canal Jeans and in select locations of the following:
Macy’s East, Macy’s West, Burdines, Goldsmith’s, Rich’s, Lazarus, and The
Bon Marche. Levi Strauss created the world’s first pair of jeans in 1873.
Today the Levi’s� brand is the number one jeans brand in the world. For more
information about the Levi’s� brand, visit or call 1.800.USA.LEVI.

“Roswell” is a Jason Katims Production in Association with Regency
Television and Twentieth Century Fox Television. The show airs Monday
evenings on the WB at 9:00 p.m. (PST).

The wrap party is by invitation only.


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