Press Release for Variety Ad

This is the press release that went out about the Variety ad. Thanks to London2LA for sending this to me!


“Roswell Fans Rally”

LOS ANGELES – Fans of the WB teen, sci-fi drama, Roswell are joining forces to show their support for this unique Jason Katims Production. “We (the fans) have incorporated ourselves as ALIEN BLAST” says Kristi Bergman, co-founder of the fan movement.

The movement started as a letter writing campaign, prompting all devoted fans to drop a note to the WB telling them how much they enjoy the show. Letters came pouring in and soon after, Tabasco bottles were also mailed. “Roswell is HOT!” is another facet of our campaign. The aliens have a dietary quirk which has them using Tabasco sauce on just about everything: fries, nachos… chocolate cake!” says Kim Hedland, co-founder and ad-designer for ALIEN BLAST. “It’s definitely attracting attention”, says Bergman. Support has been received from all over the world, including France, England, Australia, Puerto Rico, Canada and of course, the US. Word was sent out over the Internet that it was time to rally! Fans who frequent came together and annex sites were quickly created, like Fionna Boyle�s “Save Our Show – Roswell” site at

So, is the show in danger of being cancelled? “We don’t believe the show will be cancelled, but it has not been picked up by The WB yet” says Lena Dangcil, co-founder and LA party coordinator. “We wanted them to know what a huge fan base the show has, especially on the Internet”, continues Dangcil. Look for the first of the series of ads launched, paid for, and designed by ALIEN BLAST on April 10th in Variety. “The ads were a group effort done completely over the Internet. The response has been amazing”, says ALIEN BLAST publicist, Kelly Lyons “We raised enough money in donations to place a series of ads and make some charitable contributions”.

ROSWELL will be moving it’s airtime from Wednesdays at 9:00 p.m. ET/PT to Mondays at 9:00 p.m. ET/PT on The WB starting April 10th. If you hadn�t had a chance to tune in you may want to. They have a talented cast of young actors including: Jason Behr, Katherine Heigl, and Brendan Fehr as resident aliens, as well as Shiri Appleby, Majandra Delfino, Colin Hanks, Nick Wechsler, and William Sadler. The writers are also truly out of this world. Don�t miss it, Monday nights 9 p.m. on The WB. ALIEN BLAST�S final statement: ”

ROSWELL. We Believe.”

Alien Blast
P.O. Box 1869 Burbank, CA 91507


Contact: Kelly Lyons



not an active member anymore.