WB Improves Monday Ratings

The WB’s Monday continued its stellar start
of the season as it showed growth off of its impressive first two weeks this
season. For the night, The WB was #1 in women 12-34 (4.4/13), teens (4.6/14)
and female teens (6.4/19) and tied NBC for third in persons 12-34 (3.1/9).
The line-up was also extremely competitive in women 18-34 (3.7/11), where it
was one share point out of second place. Historically it was the best Monday
on The WB in women 18-34 (3.7/11) and tied the highest adults 18-34 score
(2.6/7) since February, 1999. In adults 18-49 the 2.5/6 was The WB’s best
since March, 1999 and in persons 12-34 (3.1/9) and women 12-34 (4.4/13) the
ratings were the network’s best on a Monday since May, 1999. The household
number of 4.0/6 was The WB’s best since November, 1999.
The WB’s highest-rated show, 7TH HEAVEN continues its roll, placing first
among all time-period competition in females 12-34 (5.0/15) and male teens
(3.8/12) and #1 for the night in teens (5.4/16) and female teens (7.1/21).
The family drama was also #2 in persons 12-34 (3.5/11) and women 18-34
(4.2/12), tied for #2 in women 18-49 (3.9/10) and #3 in adults 18-34 (2.8/9).
7TH HEAVEN also scored its highest women 18-34 ratings since May, 1999 and
best women 12-34 number since January, 2000.
ROSWELL delivered The WB’s best time period ratings since BUFFY THE VAMPIRE
SLAYER occupied the time period in January, 1998 in persons 12-34 (2.7/7),
women 12-34 (3.9/11), adults 18-34 (2.3/6), women 18-34 (3.3/9), adults 18-49
(2.2/5), women 18-49 (3.0/7) and men 18-49 (1.4/3). Additionally it was
ROSWELL’s best household performance (3.2/5) ever on a Monday. In addition,
the show scored its best ratings since its premiere on Wednesday, October 6,
1999 among adults 18-34 and women 18-34, and equaled its best output in
females 12-34 since its second week on the air. ROSWELL ranked #1 in the 9-10
p.m. hour among female teens (5.6/18) and finished a strong #2 in the time
period among females 12-34 (3.9/11) and teens 12-17 (3.7/11). Versus the
equivalent night a year ago, when Safe Harbor aired in the time slot, ROSWELL
has more than doubled the time period delivery among adults 18-34 (up +130%),
women 18-34 (up +106%) and men 18-49 (up +100%), and more than tripled the
draw among men 18-34 (up +225%).