Thanks to xallyx for this :)
Found this in the May 6 Sun-Herald Newspaper. (Australian) It’s about the 1st campaign.
Sauce of Trouble
Next time you hear your favourite television show is on the endangered species list, consider the example set by fans of the series, Roswell .
Roswell was on the verge of extinction, but thanks to the internet and a few thousand bottles of Tabasco sauce, the show and it’s fans are enjoying a new lease of life. The science-fiction drama centred on teens decended from aliens who landed near the New Mexico town in 1947.
When it came up for renewal last year the show was “on the proverbial fence”, according to Brad Turell, executive vice-president of network communications for the WB network which airs the series in the US. “It was in question whether it would come back or not.”
For fans of the show, leaving that question up to network executives was not an option. Veiwer who track the show via the net spread the word and organised a mass mailing of Tabasco, the aliens’ sauce of choice, to the WB.
“Over 3,000 bottles of Tabasco sauce were sent from all over the country,” said WB publicist Suzanne Gomez.” The fans wanted to make sure the show was picked up for the next season.”
“I would say it definitely contributed,” said Turell. “If the show wasn’t a good show- no matter how much Tabasco we recieve- we wouldn’t have picked it up. All those things were in place. Then add to that a passionate fan base.” – TRACY L SCOTT