Levi’s launches Roswell campaign…

Thanks to Hillery for sending this in!

Levi’s launches Roswell campaign…

Levi’s has officially licensed ROSWELL for use in it’s Spring marketing
campaign which includes print, television, on-line and retail outlets. Levi’s
will launch a new line of casual clothing, “Lot 53”, with an ad campaign
featuring the stars of the show.

The “Lot 53” collection will be available at stores of The Federated
Department Store group (Macy’s, Burdines, The Bon Marche and Rich’s).

The ad campaign was shot in the desert, for that “Roswell” look. Look for ads in Teen People, Rolling Stone, US, Spin, Vibe, Glamour, Seventeen,
Entertainment Weekly, on-line, radio and in all in-store displays.