Weekly Ratings From The WB

THE WB SCORES GREATEST, AND IN MOST CASES, ONLY GROWTH IN KEY DEMOS, INCLUDING +31% N ADULTS 18-34
THE WB TOPS CBS FOR THE WEEK IN PERSONS & WOMEN 18-34

BURBANK, CA (December 6, 2000)

The WB Network continued its season-long momentum with the greatest, and in most cases the only, year-to-year growth in all 18-34 and 18-49 demos, plus in persons 12-34 and men 12-34 among all networks for the week of November 27-to-December 3.
The WB was up +31% in rating year-to-year among adults 18-34 (2.1), built +18% among women 18-34 (2.6) and grew +45% among men 18-34 (1.6). The WB also posted industry-leading gains over last year among adults 18-49 (1.8, up +20%), women 18-49 (2.2, up +16%), men 18-49 (1.4, up +40%) persons 12-34 (2.4, +4%) and men 12-34 (1.7, up +13%). The WB ranked #1 for the week among female teens (4.4/14), and finished #2 among teens 12-17 (3.2/10). The network finished ahead of CBS among persons 12-34 (2.4/7) and women 12-34 (3.0/8).

On a season-to-date basis, The WB continues to pace well ahead of last season in both the 18-34 and 18-49 demographics. So far this season, The WB has improved +28% in rating among adults 18-34 (2.3/7), has gained +21% in rating among women 18-34 (2.9/8) and built +42% in rating among men 18-34 (1.7/5). The network has also tallied impressive gains among adults 18-49 (1.9/5 � up +12%), women 18-49 (2.4/6 � up +14%), men 18-49 (1.4/4 � up +17%) and men 12-34 (1.8/5 � up +20%).

The WB trails CBS for the season by just one-tenth of a rating point among women 18-34 (2.9/8 vs. 3.0/9) and just three-tenths of a rating point among adults 18-34 (2.3/7 vs. 2.6/8), and leads the eye network among persons 12-34 (2.5/7 vs. 2.3/7) and women 12-34 (3.2/9 vs. 2.5/8). The WB is the clear leader among all networks for the season among female teens (4.3/15).

As for individual series, The WB placed two shows in the top 20 among all shows in women 12-34 for the week � 7TH HEAVEN (12th, 6.3) and DAWSON�S CREEK (20th, 5.4). 7TH HEAVEN ranks #15 (5.5) and DAWSON�S CREEK places 18th (5.2) season-to-date in the key demo.

NIGHT-BY-NIGHT HIGHLIGHTS FOLLOW:

The WB�s Highlights For Monday, November 27:
Monday Night Stays Hot For The WB With 67% Growth Year-To-Year In Adults 18-34 & 47% Growth In Adults 18-49

“7th Heaven” Finishes Sweep #11 In Women 12-34, #1 in Female Teens and #3 In Total Teens Among All Shows On All Networks

The WB Network continued its torrid November pace with another outstanding night with 7TH HEAVEN & ROSWELL scoring overall 67% ratings increases year-to-year in adults 18-34 and 47% increases in adults 18-49.

7TH HEAVEN, which finished the November ratings period #11 in Women 12-34 (6.3/17), #1 in Female Teens (10.2/28) and #3 in Total Teens (7.2/20) placed #1 in its timeslot in 12-34 women, teens and female teens this past Monday as it continues to be the #1 program season to date in female teens. The resurgence in female teens is mirrored by a 59% year-to-year gain in women 18-34 and 47% increases in women 18-49 year-to-year. 7TH HEAVEN finished #1 in its time period in persons 12-34, women 12-34, teens and female teens, scoring its best-ever sweep in women 18-34 (5.0) and best-ever November in adults 18-34 (3.4), men 18-34 (1.9), persons 12-34 (4.5), women 12-34 (6.3), adults 18-49 (3.5), women 18-49 (4.8), men 18-49 (2.2) and households (6.0).

ROSWELL, although criticized for not holding onto its 7TH HEAVEN lead-in, is up 100% in adults 18-34 and 46% in adults 18-49 year-to-year. For the sweep, ROSWELL achieved its best-ever sweep in adults 18-34 (2.0), persons 12-34 (2.6), adults 18-49 (1.9), women 18-49 (2.5), men 18-49 (1.3) and households (3.1).