Weekly Ratings Release From The WB

THE WB HAS ANOTHER BANNER WEEK SCORING YEAR TO YEAR GAINS OF 33% IN ADULTS 18-34, 18% IN ADULTS 18-49 & 8% IN VIEWERS 12-34 & ONLY NET TO SHOW HOUSEHOLD GROWTH YEAR TO YEAR
By Contrast Big Four Nets All Down In Adults 18-34 & 12-34 Year To Year & Three Down In 18-49 (NBC +2%)

BURBANK, CA (November 21, 2000)

The WB network continues to be the growth story of the new season with another great week in year to year comparisons, scoring a 33% increase in adults 18-34, an 18% increase in adults 18-49 and an 8% increase in viewers 12-34. These results are all the more impressive compared to the Big Four nets who are all down year to year in 12-34 & 18-34 demos and only NBC shows a slight 2% gain in viewers 18-49, while Fox, ABC and CBS are all down year to year. Additionally, The WB was the only network last week to show household ratings gains year to year.
The season long trend keeps on gaining momentum as The WB surpassed CBS in women 18-34 for the FIFTH week in a row.

The WB’s strength is coming from five of their six nights, Monday through Friday. 7TH HEAVEN started the week with a colossal performance last Monday while BUFFY & ANGEL continued their steady fix on Tuesday nights. On Wednesday DAWSON’S CREEK continued to look strong this time scoring second in the timeslot in women 18-34 with FELICITY, which should win comeback show of the year, holding onto 95% of its lead-in in that important demo. Thursday’s GILMORE GIRLS attracted the most men ever for the freshman series and CHARMED continues to grow year to year. The WB’s Friday night line-up completed a tremendous five day period for the network by setting 19 network ratings records set in all timeslots from 8-10 pm.

The WB’s Highlights for Monday, November 13:
The WB Up 76% Year-To-Year In Women 18-34 On Monday Night Led By Another Remarkable Performance By “7th Heaven,” Which Won The Night In Women 12-34 & Beat “Boston Public” In Seven Key Demos Under 49
“Roswell” Now Up 100% Among Adults 18-34 Season-To-Date

The WB had another remarkable Monday led by “7th HEAVEN” which finished #2 in its timeslot in women 18-34 (5.7/15) and was #1 for the night in women 12-34 (7.4/20) and #1 in its time period in persons 12-34 (5.1/14) and beat its chief rival “Boston Public” in seven key demographics including women 18-34 (5.7/15), women 12-34 (7.4/20) and women 18-49 (5.7/14). In all, 7TH HEAVEN had a clean sweep of the highest ratings for the show in every demo, households (6.8/10, the network’s second-highest ever) and total viewers (10.4 million) for the series since February 1998.

7TH HEAVEN also popped with The WB’s second-highest rating ever in adults 18-49 (4.1/10) and women 18-49 (5.7/14) and the series second best effort in adults 18-34 (4.0/11) and women 18-34 (5.7/15).

ROSWELL did nothing to stop its momentum as the second-year show achieved season highs in four key demos including persons 12-34 (2.9/7) and women 12-34 (4.0/10) and scored a 60% year-to-year timeslot increase in women 18-34 (3.2/7). Season-to-date, ROSWELL is up +100% in the timeslot in adults 18-34 (2.1/5), +82% in women 18-34 (3.2/7) and +117% in men 18-34.

The two series combined for The WB’s best-ever Monday in women 18-34 (4.4/11), adults 18-49 (3.1/7) and women 18-49 (4.3/10).