Weekly Ratings From The WB

THE WB SHOWS 33% & 21% YEAR TO YEAR GAINS IN ADULTS 18-34 & 18-49 FOR THE WEEK BY FAR THE BEST OF ANY NET ONCE AGAIN

Wednesday Night Continues To Be Felicitous For The WB With 40% Year To Year Gains In Adults 18-34; A #1 Ranking In Women 18-34 For DAWSON’S CREEK And With FELICITY Beating Up “The Street”

THURSDAY FRIDAY SHOW BIG YEAR TO YEAR GAINS AS WELL WITH SUNDAY NIGHT UP 114% IN ADULTS 18-34 YEAR TO YEAR

BURBANK, CA (November 28, 2000) – While the big four nets will hold conference calls this week to discuss their November sweeps success, The WB Network’s ratings momentum continued for another week of the season and the November sweeps. For the week, The WB made 33% and 21% increases in adults 18-34 & 18-49 compared to the same week last year, by far better than every other network, many of which are down year to year in both demos.
In what is becoming a trend, The WB again has great performances for their Monday thru Friday line-up with exceptional year to year gains highlighted by Wednesday nights continued strength.

On Wednesday night, The WB ranked #1 for the night in women 12-34 and a very strong #2 on the night in women 18-34. The WB finished Wednesday as the #3 network in adults 18-34 as well. DAWSON’S CREEK was once again #1 in the time slot in women 18-34, a tremendous accomplishment considering the distribution disparity between The WB and the big four nets. For the night The WB was up an amazing 40% in adults 18-34 year to year with FELICITY, enjoying its best season ever, coming in with a 48% increase year to year in women 18-34 in the timeslot. FELICITY almost doubled the women 18-34 delivery of Fox’s “The Street” with a 3.7 rating vs. a 1.9 for “The Street” for the hour. FELICITY also beat The Street in adults 18-34 by a 50% margin (2.4 vs. 1.6).

Thursday nights Thanksgiving double run of CHARMED scored 8% and 9% increases in adults 18-34 & 18-49 respectively for The WB.

Friday nights, led by the SABRINA double run & POPULAR continues to score with its core viewers, up 33% & 57% year to year in women 18-34 and women 12-34 respectively.

On Sunday night, The WB scored TITANIC year to year gains across the board led by 114% & 71% year to year increases in adults 18-34 & 18-49 respectively with every half hour scoring huge year to year gains. And even though it was still a holiday weekend, all six comedies scored significantly higher ratings this week than last in all key demographics.

Last Monday night (November 20) The WB scored phenomenal 67% and 47% increases year to year in adults 18-34 & 18-49 respectively. Monday was once again led by powerhouse 7TH HEAVEN, which ranked #1 amongst all nets in 12-34 females, teens and female teens. ROSWELL ranked #1 in the timeslot in teens and female teens and showed 100% year to year timeslot growth in adults 18-34.

Tuesday night behind BUFFY & ANGEL continues to do solid business for The WB.