WB Ratings for Sweeps

One word: Ugh!

From “Daily Variety”:

Through 20 days of the sweeps period, the adults 18-49 standings are ABC, 5.9 rating, 16 share (up 13% vs. a year ago); NBC, 5.8/15 (down 8%); Fox, 4.8/13 (down 9%); CBS, 3.7/10 (down 5%); UPN, 1.7/5 (up 42%); the WB, 1.5/4 (down 17%); and Pax, 0.3/1 (flat).

In households, it�s ABC, 10.1/16 (up 19%); NBC, 9.3/15 (down 6%); CBS, 8.9/14 (down 7%); Fox, 6.6/11 (down 6%); UPN, 2.9/5 (up 45%); the WB, 2.8/4 (down 15%); and Pax, 0.8/1 (up 14% ).

For the week of Feb. 14-20, the adults 18-49 standings are NBC, 5.8/16 (down 6% vs. the same week a year ago); ABC, 5.7/15 (down 2%); Fox, 5.3/14 (up 2%); CBS, 3.6/10 (down 5%); UPN, 1.6/4 (up 7%); the WB, 1.5/4 (down 21%); and Pax, 0.3/1.

In households, it�s ABC, 9.7/16 (up 5%); NBC, 9.6/16 (down 3%); CBS, 8.7/14 (down 8%); Fox, 7.3/12 (up 7%); the WB, 2.7/4 (down 27%) tied with UPN, 2.7/4 (up 17%); and Pax, 0.8/1.

Each household rating point represents an estimated 1 million homes, or 1% of the country’s TV households. Each adults 18-49 rating point reps 1.24 million viewers, 1% of the U.S. total. The share is also a percentage, but measured against only the homes or viewers watching TV during the timeslot involved.