Krispy Kreme To Raise Dough With IPO

Thanks to Kenna for this extremlly important piece of Roswell news! Not only is this highly relevant, but check out the name of the author? Could this be where Kyle’s mother went???

The full article is available at the abc news site. [Not available anymore.]

By Catherine Valenti
ABCNEWS.com from TheStreet.com
March 29 � The glisten of the glazed doughnuts behind the counter of the Krispy Kreme shop in New York City�s World Financial Center is too powerful for the morning commuters to resist.

People line up in droves to jump-start their day with coffee and a doughnut popped straight from the conveyor belt that carried them underneath a waterfall of sugary glaze.

And now Krispy Kreme is also hoping to whet investors� appetites with another kind of treat. The 63-year-old company plans to raise $60 million off the red-hot IPO market by offering 3 million shares in an initial public offering tentatively set for the week of April 3.

Southern Invasion

Long a mainstay in the South, Krispy Kreme was founded in Winston-Salem, N.C., in 1937 by Vernon Rudolph, who had bought the rights to a secret yeast-raised doughnut recipe from a Frenchman named Joe LeBeau four years earlier.

After Rudolph�s death in 1973, Beatrice Foods bought the franchise and experimented unsuccessfully by changing recipes and adding new products to the menu.

That unhappy chapter in the company�s history ended in 1982, when a group of Krispy Kreme franchisees bought the company back and returned the shops to their original doughnut-making format.

In recent years, Krispy Kreme has been expanding to a receptive audience of consumers in the Northeast and West. With its upcoming IPO, the company will find out if investors share the same enthusiasm for its product.