“Roswell” Sets New Records For WB-Jump For Joy :)

*Got this off of the WB Media Site. I already have an inkling what’s coming in the next few weeks *coughs* May 16 *coughs* which will prolly make everyone jump for joy


OUT-OF-THIS-WORLD DRAMA RETAINS 89% OF “7TH HEAVEN�S” 18-34 AUDIENCE � BEST OF THE SEASON, BY FAR “Roswell” Builds on Time Period Average Across the Board

BURBANK, CA (April 25, 2000) Critically acclaimed “Roswell”continues to show strength in its new Monday 9:00 p.m. time slot, scoring the best deliveries of the season across several key demos and achieving season best retention levels off its “7th Heaven” lead-in. “Roswell” notched the BEST NUMBERS OF THE SEASON in the time period among women 18-34 (2.2/6) and adults 18-34 (1.6/5). In men 18-34, Roswell scored the second highest rating of the year (1.1/3), finishing only behind its debut in the time period two weeks ago, when it had a stronger original “7th Heaven” lead-in. The series also equaled the second highest rating of the season amongst females 12-34 (2.7/7).
The program�s prosperity in its new time period is also evident by its retention of the audience of “7th Heaven,” which is the network�s highest-rated show. “Roswell” EVEN SURPASSED ITS FORMIDABLE LEAD-IN IN SOME DEMOGRAPHICS, building over its “7th Heaven” lead-in by +22% in men 18-34 and by +13% in men 18-49. “Roswell” held an impressive 89% of “7th Heaven�s” adults 18-34, 81% in adults 18-49, 79% in women 18-34, 83% in Persons 12-34, 77% in females 12-34 and 71% in households � THE BEST OF ANY PROGRAM IN THE TIME PERIOD THIS SEASON.

“Roswell”has dramatically improved the 9:00 p.m. hour for The WB, building +83% in rating over the time period season average among men 18-34, +60% in rating amongst adults 18-34 and +57% in rating versus time period S-T-D among women 18-34. The Monday night episode of “Roswell” gained +25% in rating over S-T-D among persons 12-34 and improved +29% in rating among females 12-34.