The WB Press Release on Great Roswell Ratings!

Press Release from The WB:

“DAWSON’S CREEK” BACK ATOP THE PACK IN FEMALE TEENS FOR THE FIRST TIME IN 23 WEEKS

“ROSWELL” SETS SEASON RECORDS IN ALL 18-34 DEMOS, CONTINUING TO GROW IN NEW TIME PERIOD, RETAINING A WHOPPING 96% OF “7TH HEAVEN’S” WOMEN 18-34 AUDIENCE

BURBANK, CA (May 2, 2000) – Dawson’s Creek, which is once again hitting its creative stride, TOPPED ALL SHOWS ON ALL NETWORKS THIS PAST WEEK AMONGST FEMALE TEENS WITH A 6.8/23. It was the first time in 23 weeks, or since its November 17, 1999 that the acclaimed show has grabbed the top spot.

Meanwhile, Roswell continues to rock with its further emphasis on the sci-fi angle and its shift to Mondays at 9 p.m. On May 1, Roswell SET TIME-PERIOD SEASON BESTS FOR THE WB IN ADULTS 18-34 (1.9/5), WOMEN 18-34 (2.4/6) AND MEN 18-34 (1.4/4). The out-of-this-world drama has shown tremendous growth since shifting its time period four weeks ago. Comparing the 18-34 results to two weeks ago, the last time it went up against an original episode of “Ally McBeal,” “Roswell” improved +46% in adults 18-34, +41% in women 18-34 and +56% in men 18-34.

Roswell continues to hold an astounding amount of 7th Heaven’s audience, INCLUDING SEASON RECORDS IN WOMEN 18-34 (96%,) WOMEN 18-49 (91%), PERSONS 12-34 (84%) AND FEMALES 12-34 (87%). It also had stellar retention in persons 18-34 (84%).

Additionally, “Roswell” is averaging a better rating than any other series in the time period in women 18-34 (2.0/5), men 18-34 (1.2/4), adults 18-34 (1.5/5), adults 18-49 (1.4/4) and men 18-49 (1.0/3).