WB Release On Weekly Ratings

ADULT RATINGS SOAR ON THE WB

THE WB SCORES 41% & 43% YEAR-TO-YEAR WEEKLY GAINS IN
ADULTS 18-34 & ADULTS 18-49 RESPECTIVELY WITH EQUAL
GAINS AMONG MEN AND WOMEN

SEASON-TO-DATE THE WB HAS THE HIGHEST 18-34
INCREASES OF ANY NETWORK WITH IMPRESSIVE
21% YEAR-TO-YEAR GAINS.

NETWORK TIES ALL-TIME WEEKLY HIGH IN ADULTS 18-34

The WB Is One Tenth Of A Point Out Of 2nd Place In Its Core Women
12-34 Demo Topping ABC, CBS & UPN, Only .1 Behind Fox In World Series Week

BURBANK, CA (October 31, 2000) – The WB Network continued to show dramatic year-to-year gains in young adults scoring a year to year 41% increase in Adults 18-34 and a 43% increase in adults 18-49 for the week of 10/23/00 compared to year ago results. The network’s dramatic increases are for both men and women for the week and season to date. The WB tied an all-time high in adults 18-34 for the week with a 2.4 rating and its 3.5/10 in women 12-34 was good for third place amongst all networks only one tenth of a point behind Fox.

The strength of The WB’s focus on its core young adult audience is demonstrated by a comparison with ABC and CBS. Although ABC and CBS had 7.1 & 7.6 million more viewers per program for the week, The WB scored more 12-34 women than both networks and more 12-34 men than CBS. The WB sells 85% of its commercial inventory against 12-34 demos. The WB also beat CBS in women 18-34 for the week.

NOT ONLY DID THE WB SHOW THE HIGHEST WEEKLY GAINS IN ALL ADULTS DEMOS VS. THE COMPETITION, SEASON-TO-DATE IT HAD THE HIGHEST 18-34 INCREASES AMONGST ANY NETWORK WITH IMPRESSIVE 21% YEAR-TO-YEAR GAINS.

The weekly ratings gains were recorded on every night of the week, including increases on Friday and Sunday nights.

HIGHLIGHTS FOR MONDAY, OCTOBER 23

8.1 MILLION PEOPLE TUNE IN TO “7TH HEAVEN” &
“ROSWELL” HAS YET ANOTHER STRONG WEEK

The WB’s Monday line-up continued its torrid start as the network’s highest-rated show, 7TH HEAVEN continues to top itself and stiff competition including a premiere night on Fox.

7TH HEAVEN attracted 8.1 million viewers on Monday (its most since January), setting season highs in adults 18-34 (3.2/9), women 18-34 (4.4/13), men 18-34 (2.0/6, a +43% gain), persons 12-34 (3.9/12), men 12-34 (2.7/8), adults 18-49 (3.1/8), women 18-49 (4.0/10), men 18-49 (2.1/6), male teens (4.4/14), households (5.2/8) and total viewers. The family drama finished 16th among all shows in women 12-34 (5.0/15).

7th HEAVEN was the highest-rated show of the night in female teens (6.9/22) and teens (5.6/17) and placed second in its time period in persons 12-34 (3.9/12) and women 12-34 (5.0/15) as well as third in adults 18-34 (3.2/9), women 18-34 (4.4/13) and males 12-34 (2.7/8). Its 8.1 million viewers, topped everything on NBC from 8-to-10 p.m.

ROSWELL, which topped NBC’s Deadline across the 12-34 demos and in adults and women 18-34, continues to grow its audience, scoring the time period’s best number in adults 18-34 (2.4/6) since December 1998. It was also ROSWELL’S best outing in that key demo since its second episode, which aired in October 1999. ROSWELL achieved season highs and registered week-to-week growth in households (3.4/5), adults 18-34 (2.4/6), men 18-34 (1.5/4), men 18-49 (1.6/4) and male teens (3.0/7). The program equaled its season high and last week’s rating in persons 12-34 (2.7/7), scoring the highest in the time period since December ’98. ROSWELL scored the best in the time slot since March ’99 in men 18-34 and men 18-49. The show ranked #1 in its time slot among female teens (4.5/15) and teens 12-17 (3.7/11) and finished #2 for the hour among male teens (3.0/7) behind Monday Night Football. ROSWELL posted triple-digit percentage gains across every 12-34, 18-34 and 18-49 demographic versus the parallel week a year ago. The show more than doubled Safe Harbor’s delivery a year ago (10/25/99) in adults 18-34 (up +167%), women 18-34 (up +146%), men 18-34 (up +200%), adults 18-49 (up +110%), women 18-49 (up +108%) and men 18-49 (up +129%).