Roswell Campaign Crew Newsletter – Important Issue

*-* Roswell Newsletter *-*
Volume 1, Issue 6
February 22, 2001

Welcome again to the Roswell Newsletter! This newsletter is designed by the Campaign Crew in an effort to keep Roswell fans up-to-date on all campaign information – here you will find the most up to date campaigns, ideas, and campaign info. This newletter is an important tool to remind fans of what must be done to secure a 3rd season. It is IMPERATIVE that all fans ACT NOW!!!!!

If you would like to join, or know of a friend who would like the join this newsletter, please send an email to, or you can visit and sign up for the campaign newsletter there. Any comments or submissions should be sent to

Our Newsletter is now ONLINE at . It will be updated as soon as possible for those of you who would like to see a different look. Please send the link to your friends, family, classmates co-workers and as many other Roswell fans as you can!! And please post it at as many Roswell sites/boards/clubs/groups as you can!


* * URGENT * *
We MUST act now!

There is only ONE February sweeps episode left! The WB execs will be paying very close attention to Roswell’s ratings! There is SO MUCH campaigning to do and SO LITTLE time! We MUST have higher ratings! PLEASE read this newsletter carefully and do as much as you can! We also ask you to print out this newsletter and give it to any fans that do not get it, or may not go online often. If ratings do not improve, the future of the show is in SERIOUS JEOPARDY!!!!! The ratings for “Viva Las Vegas” must be much higher!! Start recruiting NOW!!!! Please everyone: We can’t express in writing how CRITICAL this is!!!!!!!!!!!!!!!!!!!

We need “Ratings: Las Vegas Style”
Sublime Muffin offered the great idea of sending e-mails to all of your family, friends, etc. and asking them to send e-mails to people that they know. This would be sort of like a chain letter. We need to do something quick. The Campaign Crew is desperate now!!!!! Read about it and other recruitment strategies for VLV here:

It is extremely important that all fans send highly positive e-mail to, , and after every single episode. Start with “How The Other Half Lives”.



Hello Roswell fans!

The Campaign Crew would like to know why Roswell has such a massive appeal.
Please post why Roswell is so special to you.

Several of the best responses will be selected for the next newsletter. If
the thread get’s big enough, we will be sending it to TPTB at The WB
Television Network, so please get your post up there. Also feel free to
include specific examples from “How the Other Half Lives” or another

Please continue to spend as much time campaigning as you can. We realize
that everyone is really busy, but please make some time for this. It’s
incredibly important. Remember to follow the tips that we recommend in the
newsletter. Keep recruiting! It’s the only way that we can get the
ratings high enough to secure a 3rd season.

If you know someone who would like to subscribe to our mailing list or who
would like to view our online newsletter, please refer them here:

Thanks to everyone for your continued support.

The Campaign Crew



Vote in the 3rd Annual Entertainment Awards! Roswell is mentioned
in these categories: Best Actor on TV, Best Actress on TV, Best TV
Drama/Series, Hottest Guy and Hottest Girl. Go here to vote:

There is a poll going on at the following address:
called “Who’s the hottest star on the WB?” Here are
the following choices.. Josh Jackson, JASON BEHR,
David Boreanaz, BRENDAN FEHR and Kerr Smith.
Please vote and tell everyone to vote for JASON

Go to
to vote for Jason Behr to be on the cover of Cosmopolitan.
Who Would You Like to See on the Cover of Cosmopolitan’s All About Men
Special Issue? Please give each guy a score of 1-10, 10 being the most
interested, 1 being the least.



Roswell Fans!

As an incentive for more 7th Heaven fans to watch Roswell, we started a contest for those 7th Heaven fans that tune in to Roswell for the first time, beginning with the Monday night February 19th episode, “How The Other Half Lives”. After watching episodes on the 19th and 26th, they can go to this site to take a quiz on what happened in the episode and be eligible to win a gift certificate based on answering questions correctly:

Over the next week, please send the following write up on this contest to as many 7th Heaven sites/boards/clubs/groups and fans as you can, *and be sure to pass it along to as many offline 7th Heaven fans as you can as well!*

Thank you for your help in spreading the word about this contest which we hope will help to bring in even more viewers to Roswell and even create more Roswell fans!


7th Heaven Fans!

Roswell fans would like to invite you to join us in the viewing of Monday night’s Roswell episode, “Viva Las Vegas” (Feb. 26th at 9PM). As an incentive for considering becoming part of our Roswell family, we are sponsoring a contest exclusively extended to 7th Heaven Fans. On Tuesday February 27th, we will have a contest posted at:

This contest will involve answering questions about this very exciting Roswell episode. 7th Heaven Fans that answer the most correct questions will be entered into a random drawing for a gift certificate. Please pass this information along to your friends.

Preview this delightful episode here:


Please remember to keep accomplishing everything you can on this list to help improve Roswell’s ratings. Those ideas at the top of the list are those we feel are most important

1) Spread the word about Roswell to everyone you can and in any way you can in the world around you, on the Internet, everywhere!

2) Get more people involved in helping with the campaigns. **Get other Roswell fans to help you!** Get your friends to help. Send these newsletters to other Roswell sites/boards/clubs/groups and fans on the Internet. **Make sure you send them to Max/Liz sites as well!** ***Print out these newsletters and make copies of them to disburse among offline Roswell fans.***

3) Please make a donation to the Pediatric Cancer Foundation if you haven’t already. The address can be found in the updated PCF press release below. Also, send the press release to as many local and national media organizations that you can, by both e-mail and snail mail.

Go here for media contact info:

Also, send it to the Associated Press:

Associated Press
General/National Desk
50 Rockefeller Plaza
New York, NY 10020

If you, or any media organizations, have any questions concerning this
cause, please direct them to – all questions should
be answered promptly.

4) Write to the sponsors. We have a relatively complete list of
sponsors and sample letters at:

5) Keep sending positive email to , , , and and post on their message
boards at . **Don’t forget to mention a season 3**

***** Please post positive thoughts to The WB on these threads at : *****

***** Add to the almost 800 posts at this WB thread supporting Max and Liz
and a season 3. Keep it positive! TPTB *are* receiving these comments!: *****

6) Participate in the Season 3 letter writing campaign. **Let TPTB know how
much Roswell means to you** More details are here:

7) Write to your local WB Affiliate. **Tell them how much you love Roswell .**
Send them the updated PCF Press Release below. Refer to the
list of WB contacts we sent you recently. If you didn’t receive it, write to for the info.


* * TIP OF THE DAY * *

This is the perfect episode for 1st time viewers. Pass this along to other fans recruiting online and offline!!!!
Get your friends to view the trailer for VLV:

Make business cards and distribute them. They can be ordered through various printing companies. Those that are computer savvy can create their own. **You can even just write down the pertinent info for tuning into Roswell on the back of your own business cards!** Please send these cards in any mailings that you do. Leave them with the tip when you dine out. Post them on bulletin boards. Pass them out to potential Roswell viewers. Distribute them as creatively as possible!



An ambitious group of Roswell fans have decided to take the Roswell message to the city streets. Please check out the link below and join them. This is so important for getting the word out about the show. Getting people who don’t know about the show hooked is an important aspect of campaigning. In fact, it could get us our 3rd season.


* * SPONSORS * *

In each newsletter, this section highlights a few sponsors from Roswell. These sponsors spend thousands of dollars to advertise during Roswell. ***It is the advertising dollars that pay for the show to be produced.*** Please try your best to send a quick message to these sponsors indicating how much you love Roswell. Thank them for supporting the show and encourage them to continue their support. It is also wise to mention the sponsor’s product(s), if you know what they are. Please be very courteous and polite. Be sure to check out a complete list of sponsors at , and contact them in your spare time. This is really important!

The featured sponsors are:

Filene’s (The May Department Stores Company)


After School Alliance


Youth Anti-Drug Campaign and Sony Entertainment
Dimension Films/Miramax (“Dracula 2000” trailer and “Scary Movie” on Video)



Have you held a Roswell viewing party in your neighborhood?? Handed out flyers downtown?? We want to know what YOU personally do to help promote Roswell. If you have a short story or simply have some ideas you would like to share, we would gladly appreciate them. Please send any submissions as well as comments and suggestions to, and we may include them in an issue!

Thanks to Mary for sending this in:
There’s a new poll at several WB affiliates’ sites:
Should Max get back with Liz for good?
*Yes, the fate of the world doesn’t compare to their chemistry!
*No, his destiny just doesn’t include her.
Click here to vote:

Thanks to Cassandra for sending this in:
Last spring I made flyers to promote the move to Mondays. For the season 2 premiere I went all out, during the few weeks before the show I plastered my college campus and my city with flyers. I must have put up 200. To try and get some of the Monday night football crowd to start watching Roswell after the season was over I posted on a few football message boards and but flyers up at some local sports bars. They said things like, “So Monday Night Football’s over, now what? Ally McBeal or the Monday Night Chick Flick on ABC not appealing? Try Roswell, Monday Nights at 9:00 on the WB20.” I put pics of Katie on the flyers, I figured if she couldn’t get sports guys to watch nothing
could! LOL! Another one I did said, “No more football? Spend your Monday nights with the ladies of Roswell…” I put pictures of all the girls on those ones. I figure if sex sells we might as well take advantage of it! Anyway I’m hoping they at least made people curious about the show. I think one of the things we have to is just get the name out there. So many people don’t watch the WB and have no idea that the show exists.

Sending Yahoo! Invitations.

“Viva Las Vegas”, Roswell’s new exciting episode. Watch as our favorite aliens go to Vegas for a walk on the wild side.

Preview the episode here: (Quicktime required)

Yahoo! Invitation
TV Show Add to my calendar
The time has come…
Monday February 26, 2001
9:00 pm-10:00 pm


Here is the latest press release concerning the PCF campaign that should be
sent to any and all media organizations:

“Roswell” Fans and PCF Show How Much They Care

Fans of the hit WB television drama “Roswell” are more than just your
everyday fans. Roswell fans across the country are now helping make a young
cancer patient’s dream come true. They have joined forces with the Pediatric
Cancer Foundation (showcased on the episode ‘A Roswell Christmas Carol’ which
aired on December 18th on the WB).

Fans have selected a 15 year old boy named Sebastian to fly to California.
He’s a huge sci-fi fan and enjoys watching Roswell. He’s very
interesting and an all around great kid. The trip will include a very
special invitation from the cast to visit the set of Roswell at Paramount
Studios during filming. He’s also interested in doing some fine Mexican
dining. The total expense for the trip will cost several thousand dollars
funded by the generous donations of dedicated Roswell fans everywhere.
Donations in excess of the cost of granting the wish will be directed toward
pediatric cancer research. In addition, several prestigious companies have
donated towards the trip: airfare by Merrill Lynch, rental car by Enterprise
Rent-A-Car, room by Marriott and a tour by The WB.

Fans have raised $1700 so far. If you would like to help, donations can be
made payable to Pediatric Cancer Foundation. “Roswell” should be written on
the check. Please mail to:

Pediatric Cancer Foundation
405 Tarrytown Road, PMB 572
White Plains, NY 10607-1313

If you are not able to make a monetary donation, please know that there are
many other things you can do to help. If you would like more information
about PCF or this campaign, please direct any questions to

Questions and e-mails will be promptly forwarded. For additional
information, please visit .

To see what all of the fans are raving about, be sure to tune in to “Roswell”
on the WB Television Network. The show airs on Monday nights at 9PM EST.


* * PARTY TIME * *

Roswell Alien Blast in Arizona

City: Mesa, Arizona
Location: Mesa Community and Conference Center Rendezvous Center
263 North Center Street (corner of University and Center)
Date: March 17, 2001
Time: 7:00pm-12:00pm
Cost: $30.00 each or $15.00 each if you do not want the Roswell shirt and CD of Roswell music. Payments will not be accepted at the door.

Description: There will be appetizers and desserts served along with beverages. Roswell games with prizes to win, and door prizes. We will be watching two Roswell episodes (on a 11×33 foot screen) voted on by the people attending. For directions, questions, further info, and to reserve your spot contact me. Thanx a bunch.

Philly Roswell Party

When: March 17th (2PM to 10PM)
March 18th (12PM to 5PM)
Where: The Adam’s Mark Hotel in Philadelphia
Price: $42.00 for Saturday and Sunday
$35.00 for just Saturday
$15.00 for just Sunday
To sign up, go to:

OKI TriState Roswellian Gathering

The time has come! Planning for the OKI TriState Roswellian Gathering is well under way. The Planning committee has been busy, busy, busy working to make this one of the best fan party’s you’ll ever attend!

We have raffles, auctions, games, and more in the works for all who attend!

The party will be Saturday, April 28, 2001 at the Radisson Inn at the Cincinnati Ohio airport.
Visit for more info.

If you have information on an upcoming Roswell party, please send any info, as well as a website address to



Click above to visit — the premiere Roswell Campaign website

Roswell is a registered trademark and copyright of 2000 Twentieth Century Fox. All Rights Reserved. This website is not affiliated with Regency Television, Twentieth Century Fox, Searchlight, Tribune, Warner Brothers, TheWB or any of it’s affiliates. No infringement is intended. This is a fan sponsored newsletter for the sole purpose of increasing viewer support for the show. All original content is � 2000 All Rights Reserved.