Snapple Joins Passion Through Compassion!

Snapple, part of the UK-based Cadbury Schweppes PLC, has joined the
Roswell Passion Through Compassion campaign to benefit Families
of Spinal Muscular Atrophy (FSMA). A large corporate donation was sent to
FSMA after Roswell fans asked the beverage manufacturer to support
their efforts.

Snapple has been featured as the favorite drink of many characters on
Roswell, and was the center point of the October 16, 2002 episode,
titled, “Michael, the Guys and the Great Snapple Caper.” The Passion
Through Compassion campaign was launched on the Roswell website
Crashdown.com in late March. In past campaigns, Roswell’s internet
fans have mailed Tabasco sauce and Snapple products to networks to encourage
renewal of the show. This year’s campaign focused on raising awareness of
the TV show and its passionate fan base through donations to FSMA.
Invitations were made to both McIlhenny Co. (maker of Tabasco brand pepper
sauce) and to Cadbury Schweppes to join Roswell fans in their
campaign efforts. McIlhenny Co. made the first corporate donation several
weeks ago.

Roswell writer/producer Garrett Lerner’s 10 month old son suffers
from Spinal Muscular Atrophy, and numerous auctions and campaigns have been
held by Roswell fans to benefit SMA research. Money raised from the
events is approaching $25,000. Two parties will also be held in coming weeks
(May 7th in LA and May 11th in Philadelphia) by Roswell fans to
benefit FSMA.

Unfortunately, UPN, the network which aired Roswell, has announced
that the show will not be returning next year. Campaign efforts have shifted
to focus on the Sci Fi Channel (which has already made a deal to air
re-runs) to possibly pick up new episodes of the show.

The Snapple website has recently been redesigned, and can be viewed at
(www.snapple.com).