As reported yesterday, Steve Carell, Colin Hanks and Ken Jeong are featured in a new “Stand Up To Cancer” campaign, titled “Baseball Believes”.
The six spots will begin airing in early September in stadiums, on MLB Network, FOX and ESPN, and will continue through the 2013 baseball season.
From the official press release:
Steve Carell, Colin Hanks and Ken Jeong Re-Enact Historic Baseball Moments in New MLB and SU2C Campaign Titled “Baseball Believes”
Steve Carell, Colin Hanks and Ken Jeong Re-Enact Historic Baseball Moments
Spot Filmed at Historic Fenway Park As Part of Longstanding Collaboration Between Major League Baseball, Its 30 Clubs and Stand Up To Cancer
September 3, 2012 – Steve Carell, Colin Hanks and Ken Jeong are featured in a new Stand Up To Cancer campaign, titled “Baseball Believes,” filmed at Boston’s Fenway Park that celebrates amazing plays from Major League Baseball’s Postseason history. The six spots, which include the actual broadcasts of the historic plays, connect believing in miracles on the playing field with a shared vision of ending cancer. The spots will begin airing in early September in stadiums, on MLB Network, FOX and ESPN, and will continue through the 2013 baseball season.
Major League Baseball is a founding donor of Stand Up To Cancer and, together with its 30 Clubs, has committed more than $30 million to the initiative to date.
Carell, Hanks and Jeong took to the field at Fenway Park to re-create signature moments in baseball history that led fans across the nation to believe that anything was possible. After the three actors highlight the importance of these moments in baseball history, the spot ends with a call to action, encouraging fans to join Major League Baseball in its belief that we can end cancer forever.
The four baseball moments are:
Boston Red Sox catcher Carlton Fisk waves his 12th inning home run to “stay fair” to win Game 6 of the 1975 World Series against the Cincinnati Reds at Fenway Park.[…]
New York Giants center fielder Willie Mays makes his over-the-shoulder basket catch to rob Vic Wertz of the Cleveland Indians of extra bases in Game 1 of the 1954 World Series. The catch has been heralded as one of the greatest in baseball history.
Los Angeles Dodgers star Kirk Gibson, hobbled by a pulled hamstring and a swollen knee, delivers a pinch-hit, walk-off home run off dominant Oakland Athletics closer Dennis Eckersley in Game 1 of the 1988 World Series and limps around the bases. The legendary play is often referenced as a prime example of the miracles of Postseason baseball.