Letter from Kevin Brown, Producer of Roswell

To the Fans of Roswell:

Year after year TV series are cancelled or renewed and often there doesn’t seem to be any rhyme or reason to it. Good shows are canceled, bad shows are renewed and this season is no different. As an outsider, the process always looked quite arbitrary to me; now, as the producer of my first TV series, which in theory makes me an insider and should have answered my questions, I find the process as bewildering as ever.

But there is one thing I have learned and that is the power of the fans. At the end of the day, I believe networks renew shows based on intangibles, and the biggest intangibles are the fans: they know how many of you there are, they know your ages, your sex, your incomes and probably way more about you than you WANT them to know. What they never know and forever ponder is what
KIND of fans a show has, how passionate are they, will they stick with it through thick and thin? If they believe there’s a fan base out there that will truly support a show, that there’s something to build on, it carries a lot of weight when they’re making their decisions.

This year, the fans of Roswell proved that they are the most powerful fans of any show on television. I don’t think anyone in or out of television has seen anything like your “Roswell is Hot’ Tabasco campaign. It grabbed more attention in the press than any save-the-show campaign anyone can recall. There’s no question that we produce a great show and have a phenomenal cast
and crew, but it appears that none of that mattered until you spoke up.

From the bottom of my heart, I want to say thank you for, in fact, saving our show. Your response to and passion for our work has exceeded anything I could have expected, and I only hope we can continue to produce a show that sustains that passion, earns your respect and rewards your enthusiasm.

Thank you!

Kevin Kelly Brown
Executive Producer
ROSWELL